Social Searching

Facebook has been developing іtѕ own ѕеаrсh еngіnе, and has plans to go far beyond the search capabilities of Google, Yahoo and Bing. One clear advantage that will come with stronger search сараbіlіtіеѕ in the ѕосіаl media realm іѕ thаt brands will get elevated visibility. Combine thіѕ with thе fасt thаt payment messaging and buy buttons will be the new norm for social sites in 2016, and you’re left with an all inclusive platform.

By blending advanced search capabilities, internal payment methods and the social incentive that drives sites like Twitter and Facebook, users will be able to make purchases, tell their friends exactly what they bought and then post it to their profile for all to see. All of this can be done without the need to Google any e-commerce websites. Advanced search will lead to a unified social experience that includes the world of commerce.

Optimized Ads: The Publisher’s Perspective 

Advertising is perhaps the single most important aspect of marketing. In the advertising world, user engagement is constantly evolving to evoke the senses of our society. There are new, creative methods that continue to push the envelope of what is to be expected. The year 2016 will be filled with tools to optimize the old and tired methods of online advertising and increase your ad earnings.

 Ad optimization companies are taking off based on the simple idea that “you don’t have to reinvent the wheel.” Instead, these companies help online publishers maximize ad revenue with every view. Ad blockers have delivered a major blow to publishers so every viewable ad impression is now even more valuable. Ad optimization companies like AdNgin for Google Adsense give publishers the ability to take back control when optimizing ads. AdEspresso is another option for those looking to optimize ads specific for Facebook.

Mobile Ecommerce

“In 2016, B2B e-Commerce adoption will accelerate with the introduction of mobile apps that provide buyers a rich, self-service experience, personalized with targeted offers and promotions,” Oren Ezra, the CMO of Pepperi, observed.

Mobile commerce is a retail outlet in your customer’s pocket. The more we shift to being glued to our smartphones, the more businesses need to rise to the occasion and make a user friendly experience for mobile consumers. Mobile commerce transactions are expected to reach $115 billion in 2015 and climb to $142 billion next year, according to a recent Forrester report.

Driving conversions is the issue with mobile users. Although one-third of a retailer’s Web traffic is coming from phones, mobile commerce sales only make up 11% of sales. That number is expected to jump to 15% by 2020.

SOURCE: FORBES.COM