Hacking Steve Jobs

Every Saturday at the Majestic Crest Theatre in Westwood we meet, network and enrich ourself and the people around us. This Saturday Dr. Mark Goulston a Metal member will hack Steve Jobs.

Steve Jobs

What if there was an unconscious formula that Jobs followed that even he didn’t know that went along with every breakthrough product he envisioned and every paradigm he shifted? And what if you could follow that same formula to achieve the same? What would happen to your success if you learned how to create the “gotta have it” response to your products and services that raving Apple customers have as they line up around the block of an Apple Store when the a new product becomes available? And what if your employees talked about your companies the way Apple (and Google) employees do that causes a “gotta work there!” response in their friends at other companies who you’d like to poach?

Dr. Mark Goulston, hacked into the genius of Steve Jobs (he left the horrendous parts of his personality alone) and came up with a four step formula that he will share with you and have you interactively apply it to your company during his presentation. After that happens, all of you will know the secret of looking into your futures through the eyes of Jobs and then through your own. All of you will leave knowing the secret to creating a “gotta have it!” response from your customers to your products and services and a “gotta work there!” response from talent you’d like to attract.

Want to join us? Send us an email.

Jesper Wieder

Præsidentvalg i Guyana

Gennem de sidste 2 år har vi arbejdet med partiet APNU og præsident kandidat David A. Granger i deres bestræbelser på at gå op imod den siddende præsident Donald Ramotar. Valget er nu overstået og Præsident David A. Granger vandt valget med en bred opbakning fra Guyanas befolkning.

Business Case:
Hjælpe APNU og David A. Granger komme i kontakt med befolkningen og i sidste ende vinde præsidentvalget.

Løsning:
Wieder, Inc. blev hyret til at bygge en digital platform i form af hjemmesider, blogs og sociale medier kanaler til at komme i kontakt med vælgerne. Apnuguyana.org og PNCR.org blev udviklet sammen med blogs og sociale medier kanaler. Artikler og indhold blev forfattet og lagt ud på daglig basis for at komme i kontakt med vælgerne.

Resultat:
David A. Granger vandt valget med bred opbakning fra befolkningen.

Igangværende aktiviteter:
Wieder, Inc. er nu del af en nydannet international forretningsgruppe der arbejder for at tiltrække udenlandske virksomheder og investeringer til Guyana. Wieder deltager også i forretningsudvikling af Guyanas nye statslige IT-løsninger.

Wieder hjælper også private virksomheder i Guyana. Vi er deres intelligente online marketing bureau og laver alt fra udvikling af nye websites og shops til online marketing, email markerting, Adwords kampagner, analytics, social media – ja alt hvad de har brug for at få nye kunder og nå nye markeder.

Hvis du vil høre mere om hvordan vi hjalp Præsident David A. Granger til magten, eller er du interesseret i at høre mere om Guyana så er du velkommen til at kontakte Jesper Wieder.

Mobile Marketing opportunities

Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. When done properly, it can work wonders for promoting your business. To make sure of that, read the following tips for smart ideas.

To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Work for your target market. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you don’t understand what your customers want, how can you deliver it to them? Learn about their wants and needs, this will lead you to success.

Instead of sharing short codes, purchase them for your exclusive use. It may be a little expensive, around 2,000 dollars, but this will go with your brand. At some point, your short code will be recognized and people will associate it with your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Creating an attractive and appealing mobile site can be incredibly difficult. Have a qualified professional design your mobile site if you want it to work perfectly.

Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.

Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. Simple messages that will work for all these is easier than custom fitting one for each. Mobile marketing and the KISS principle work well together.

It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.

Write less but say more with the mobile content on your website. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing copy needs to be concise and clear.

Set up accounts for all major social networking sites. You want your business to be seen. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.

Mange brands og virksomheder er rigtig dygtige til at…

De spilder dyrebare kroner på ineffektive kampagner og strategier. De forstår ikke at udnytte de nye trends og markeds drivere. De blander det hele sammen uden en klar strategi ofte forankret i fortiden, og ”sådan plejer vi jo at gøre”. Alt imens overtager de innovative og de virksomheder der forstår at positionere sig selv.

Så hvad er det de kloge virksomheder gør? Hvordan positionerer de sig for eksponentiel vækst? Hvad skal dit brand gøre for at sikre og skalere dens succes i fremtidens markedsplads? Hvad hvis du har det bedste produkt eller innovation i verden, og det kommer til at mislykkes (ligesom 90% af alle nystartede virksomheder gør), fordi du ikke ved, hvordan du skal gøre det? Hvad enten du kan li det eller ej, så handler din succes om hvor dygtig du er til at inspirere andre til at dele din historie. Og hvis du ikke ved hvordan, så kan du være sikker på at dine konkurrent gør og hurtig overtager din markedsposition. Men hvor starter du når der er så mange muligheder og hvad med tiden og ressourcerne? Alle de spørgsmål kan vi hjælpe dig med at besvare.

Kontakt os for mere information jesper@wiederinc.com

Social media marketing – let’s rethink community management

Social media marketing is changing and so should our approach to community management and production. We need to make fewer pieces of higher quality content which millions see, rather than encouraging a community manager to push out hourly updates for a handful of fans. This puts pressure on such roles and brings us full circle to looking at more traditional agencies for their storytelling abilities, but before we throw the baby out with the bathwater here are seven key considerations:

1 Less really is more

Most brands produce more content than they need, stretching their resources, and would be better off making and widely promoting one or two fantastic pieces a month. How much you need should ultimately come down to how much you can afford to spend on promotion and the desired media frequency you need to drive business objectives. Realistically on a platform such as Facebook, you’ll want to reach consumers once or at most twice a week, meaning an absolute maximum of eight posts a month. However, don’t be afraid to show the same creative at least twice (which halves the amount of content you need) or just to make one or two posts a month and really drive up their reach. Now if tens of millions of people are going to see each piece then you’ll want to invest time and money in making each truly memorable. The main reason for producing any more, or at least slightly tweaking these executions, is if you want to cleverly target consumers with more personally relevant messages.

2 Think broadly about video

Video has always been a powerful medium, but as its social consumption has skyrocketed, and the pressure to churn out daily updates has decreased, it’s really coming into its own for marketers. Consider that in newsfeed-based systems (notably Facebook and Twitter) video will autoplay silently – it’s therefore much easier to get people to watch some of a video then to really hook them in . Consider using video formats to simply animate imagery and grab attention, or if you do want to tell a longer story, load your brand upfront and grab attention early (as you would on YouTube).

3 Rethink where content comes from

I’ve seen community managers create some really fantastic content over the years and if given the right time and space, they still can, though it is a different set of skills. With huge potential scale it is now justifiable to invest more in production, or to brief it as a key requirement alongside a TV shoot. While traditional agencies have struggled with digital, they will hopefully rise to the social video challenge. It is, however, worth considering social specialists, partnering with influencers, building it into media owner partnerships or even professional crowdsourcing platforms.

4 Remain open to consumers

I’m sorry social media revolutionaries, but consumers don’t want conversations with their laundry powder, chocolate bars or their next car. Putting less focus on the niche engagement that social can generate is a wise move, but don’t completely ignore it. While hopefully no longer your core objective, listening to comments can help shape strategies and responding to specific questions avoids building a negative brand perception. There are still genius moments of community management where responding quickly and funnily in line with your brand can create a wider, positive social moment for you – be wary of outsourcing moderation to the point that your brand personality gets lost.

5 Stay true to your brand

It’s crucially important that social content stays true to a brand’s identity and communicates the key messages as any channel would. Don’t be afraid to actually feature the product too, or at the very least distinctive brand identifiers, because marketing only works when consumers can easily attribute it back to something memorable. It might not be right to do a blunt product demonstration, but there’s no need to be ashamed either. Definitely don’t hide behind cheap tricks such as puppy photos or popular memes, which drive throwaway engagement but communicate nothing about the brand.

6 Data informs, but you decide

One of the dangers of social marketing is the overwhelming amount of immediate data on consumer engagement/reactions and our tendency to blindly chase it. Although understanding consumer interests and responsiveness is a useful input, slavishly following that can lead you far away from communicating anything useful about your brand. Similarly, looking at searches and views around your brand can help inform a content strategy, but if responding to those questions won’t help you tell your story don’t feel you have to. This sort of big data can help identify broad target audiences for specific pieces of content, helping drive personal connections at scale.

7 Ditch all that reporting

Vast effort goes into producing monthly or even weekly reports, but much of that is wasted. Certainly there are lots of data points out there, but research shows surprisingly little correlation between digital engagement and ultimate sales or brand impact. Optimising to engagement data is misleading and moves us away from true objectives . As in traditional media, we need to get used to running mid- or post-campaign surveys to establish the true impact, or even pursue ways of showing direct sales impacts. This might sound like a step backwards but that’s the reality, although unlike in traditional media you no longer have to wait weeks or months for your post-campaign analysis. A week after launching a YouTube video you can have a clear view of how it is communicating your brand from online surveys and adapt the content or media spend accordingly. On a weekly basis the main thing worth checking is how many people you’re reaching and how often, assuming your content is communicating what it needs to.

SOURCE:THEGUARDIAN.COM

Monday is Best for Launching an Email Marketing Campaign

After an analysis of more than 1.1 billion emails sent throughout 2014, statistics show that timing is still critical when it comes to email marketing performance. In the October 2015 edition of the “Email Marketing Metrics Report” from MailerMailer, research indicated that Monday is the best day to launch an email campaign.

In the first half of 2014, Monday had a 12.6 percent open rate. This increased to 13.6 percent in the second half of the year. Saturday and Sunday had the lowest open rates in the first half with 11 percent and 10 percent, respectively. They each increased by approximately one percent in the second portion of 2014.

email

“These results match those in last year’s report, further demonstrating that recipients view and read their email most actively at the start of the work week,” wrote the authors of the report.

However, click rates per day differed throughout the year. Statistics exhibited more favorable results for the weekend. Sunday had the highest click rate per day in the second half of 2014 with an average of 1.9 percent. During the first half of the year, Friday had the largest click rate per day at 1.8 percent.

TIME OF DAY’S IMPACT ON EMAIL CAMPAIGN EFFECTIVENESS

Research from TrackMaven published in early 2015 found that the majority of marketing emails are sent between 11 a.m. and 12 p.m. on Thursdays. However, the most effective time to send them is between 2 p.m. and 5 p.m. on Thursdays.

This data showed changes in email habits between 2014 and 2015. According to MailerMailer, the highest email open rate (26.8 percent) was between 12 a.m. and 2 a.m. in the first half of 2014.

Thursday had an average open rate of 11 percent and 12.1 percent, respectively, for the first and second halves of 2014.

SOURCE:KOMARKETINGASSOCIATES.COM

7 things about Google Analytics

Business demands data. Entrepreneurs do business, but they do so much more. They build businesses.

It’s important for entrepreneurs to get their hands on the best data possible to turn build their businesses rapidly, sustainably, and effectively. Google Analytics is an essential tool for this kind of data.

According to Neil Patel from Forbes.com here’s what every entrepreneur should know about Google analytics.

1. It’s popular.

At the time of writing, 29,614,741 websites were using Google Analytics.

That’s a lot of websites. It simply goes to show that the data provided by Google Analytics is one of the best in the industry.

Google’s domination of the analytics industry is simply a side effect of their domination of the search industry. They have proprietary access to all the information that goes into search.

The best that any other reporting software can do is to use Google’s data to create further and more actionable insight.

2.  It’s free.

Before you try to cajole your CFO into buying a massive, expensive, enterprise-level analytics system, take heed. Google Analytics is free.

Think about it. You pay absolutely nothing to get your hands on the most valuable and detailed data on the web. It’s completely free.

A warning is in order. Yes, Google Analytics costs nothing, but accessing and analyzing this data will cost you. It takes time and/or personnel to learn, access, interpret, utilize, and apply the data.

Just getting an online introductory course to Google Analytics could cost a couple hundred bucks. One in-person seminar costs nearly $800. And that’s just to learnone aspect of one area of Google Analytics.

If you hire someone to do your analytics investigation and setup, that will cost you, too. True Analytics gurus are in high demand, due to their specialized knowledge and powerful experience.

3.  It’s powerful.

Most people who have used Google Analytics know how to log in and look at the basic data — a number of how many people visited your site.

But that is hardly scratching the surface of Analytics’ power. Analytics can tell you where your most valuable visitors live, how old they are, what they search for, what they click on, how they spend time on your site, and where they leave your site.

And that’s only scratching the surface, too!

To truly plumb the depths of Google Analytics, you’re going to need to spend a lot of time and effort learning and growing, but the benefits truly pay off in powerful data.

4.  It’s complicated.

How would you like to mine your data to search for the dwell time of individuals from India who search for your site based on a specific product name in conjunction with non-branded terms?

You may or may not need data at this level. But just in case you do, Google Analytics makes it possible. That’s the level of detailed complexity that Analytics can deliver.

But it doesn’t do so automatically. Analytics is really good at producing raw data. But accessing, analyzing, visualizing, and applying this data is quite another story. Before you can get to actionable insights, you need to appropriate the raw data of Google Analytics into a more digestible format.

5.  The simple stuff is easy to see.

If you want to become an Analytics ninja, you’ll do more than just find out sessions, users, and pageviews. That’s standard dashboard stuff.

6.  The powerful stuff is difficult to produce.

I hate to break it to you, but your website traffic is kind of a vanity metric. What value does this information add to your business? Not a whole lot. You can’t take specific action on the raw data of site visitors in the month of October now can you?

Google Analytics does so much more. But, just like finding precious metals in the ground, it takes a lot of digging and hard work.

Take, for example, setting up a goal in Google analytics. You can compare two pages to see which one performs better, but in order to do so, you have to creategoals.

I explain how to do so on my blog, but the thing to remember here is that creating the kind of data that is truly powerful and valuable is not easy.

7.  It takes time.

If owning Google analytics is your goal, be prepared to invest time in it. Even you’re a quick learner, there’s so much to discover in Google Analytics that it will take a long time. The list of features is long, but the benefits are immense. Either way, it will require a substantial number of hours to just get introduced to the tool.

Conclusion

Entrepreneurs need data to build their business and become successful.

In order to reach that level of success, entrepreneurs also need data. Google Analytics is the leading source of this data. But how do you embrace the magnitude and potential of Google analytics, and deliver it to your brain so you can take action?

There are a couple solutions. First, you can invest in yourself. Learn the tool, discover its potential, and implement its power.

This takes time. Alternatively, you can hire someone who has the brainpower, time, and experience to give this data to you. This takes money.

The middle way is to use a third-party software that takes the edge of some of the complexity, and allows you to overcome the learning curve at a slightly faster rate.

 

SOURCE:FORBES.COM

There’s no magic bullet for digital marketing success

We have to agree with the author of this article Digital Marketing Specialist Anton Koekemoer. When you want a successful digital marketing campaign, then you have to work for it. Manage your campaigns, monitor them, gather data, analyze and come up with better strategies based on the outcome.

When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same as traditional marketing, there aren’t any.

Even though there are many growth hacking strategies to boost your business online, it doesn’t mean that it’s going to work for your campaign. There are absolutely no magic push this big red button; sit back and it will work process. It’s impossible to be successful with digital marketing and social media by forcing people to join your community, share all the happy experiences they had with your brand to their friends or generating leads or sales. A successful digital marketing campaign takes a lot of time and effort. Time equals money so don’t believe anything is “free” online.

With traditional offline networking, when you are going to a new networking meeting, there might be a good chance that you don’t know anyone at the meeting. If you are hoping to meet new people, generate leads or sales, do you shout at people how great you are, that they should follow you, and only talk about what is going on in your world? I’m pretty sure if you are doing this by shouting information about your products and services you’re basically chasing people away.

Getting the basics right with digital marketing

It’s really funny that so many brands are still getting the basics completely wrong with digital marketing and social media. With social media, it’s practically the same as traditional networking and does cost effort and time in making it a success. Focusing on only building a huge network of followers that are not willing to help and support you with your business goals doesn’t mean anything.

Another huge mistake online is that there are many self-proclaimed “experts” that basically automates everything. Even though you should have some level of automation in your digital marketing campaign, you cannot automate successful engagement and providing value to your target audience.

The ROI of digital marketing

Do you really understand the value of your digital marketing and social media campaign? The value of marketing online comes from action and when it supports your business goals 100%. If you are connecting and engaging with your target audience on a personal level, you have a gold mine.

You don’t always have to generate leads or sales with digital marketing if you are building brand identity, creating conversation or using it for customer support. These are all marketing expenditures that will be fully paid back in time through brand loyalty and word of mouth marketing.

Personal branding

If you are using various digital marketing and social media strategies to build your digital footprint online, the same rules apply. It takes hard work and dedication to build your personal brand online. Communication, conversion and consideration are all great words that you should use when building your footprint online. Be yourself, be authentic and always be transparent.

There’s absolutely no magic trick with online marketing success. It’s not a tick. It takes hard work, dedication and time to truly stand out from everyone else. The online world is getting more crowded by the day and is full of noise.

SOURCE: MEMEBURN.COM

Licenseplates.tv

LICENSEPLATES.TV is an ecommerce website wholly owned by Autogeardepot.com, Inc.. We created LICENSEPLATES.TV to conveniently offer serious car collectors, auto enthusiasts and license plate aficionados the largest selection of license plates in the world -online at great values. No other store (online or brick and mortar), offers the variety and quality of license plates with the convenience of shopping as LICENSEPLATES.TV. We are the only manufacturer to offer authentic-look embossed or stamped, painted or reflective Aluminum metal license plates in the world. Our customers are global -from the United States of America, China, Japan, Switzerland, France to Brazil and the United Arab Emirates. In addition to standard fonts, our license plates are also embossed/stamped with Cyrillic, Mandarin Chinese, Japanese, Arabic and Persian fonts. LICENSEPLATES.TV can manufacture and deliver license plates to exceed the expectations of all our customers. ALL custom license plates and frames are made in the USA.

Det siger Jerome Bulkan, CEO og grundlægger af Autogeardepot, Inc om at arbejde med os.
“Jesper Wieder har administreret vores eCommerce strategi og online markedsføring i mere end 5 år. Jespers unikke online marketing strategier har mere end fordoblet vores salg. Jesper er involveret i alle aspekter af vores forretning, og jeg har 100% tillid til hans dømmekraft og anbefalinger. Vores partnerskab har ført til nye ventures, og jeg ser ham mere som en samarbejdspartner end en serviceudbyder – og jeg kan ærligt sige, at med Jesper på dit hold har du en strategisk online ekspert, der vil dedikere sin tid og ressourcer til at øge indtægterne til din virksomhed.“

Det udføre vi for dem.

  • Online marketing manager
  • Udvikling af ny zen-cart responsiv shop
  • Kontinuerlig optimering af hjemmeside og indhold
  • Udvikling af online marketing plan
  • Udvikling af Social Media konti, indholdsplan og posting
  • Udvikling af email marketing plan, templates, indhold og udsendelse af kampagner
  • Udvikling af Google Adwords kampagner og kontinuerlig optimering af kampagner
  • Opsætning af Google Analytics og kontinuerlig analysering af data og optimering af marketing indsats
  • Kontinuerlig SEO optimering af shop
  • Forretningsudvikling og udviking af nye projekter

 

Cekura A/S

Cekura A/S er en dansk virksomhed der sælger velfærdsteknologiske services og ydelser som øger trygheden i hjemmet 24 timer i døgnet. Kerneprodukterne er Cekura Safemate og Tryghedsboksen som henvender sig til den enkelte forbruger. Salget foregår primært gennem forhandlere og samarbejdspartnere. Cekura leverer også løsninger til den offentlige sektor herunder plejehjem og ældreboliger. Således opererer Cekura på segmenterne B2C, B2B og B2G.

Opgave:

  • Optimere shop til responsivt design, så det virker på alle platforme og enheder.
  • Oprettet social media konti, udvikle indhold og poste daglig på dem alle.
  • Optimere og udvikle Google Adwords kampagner.
  • Optimere og udvikle Facebook kampagner.
  • Optimere og udvikle e-mail kampagner.
  • Analysere og optimere alle aktiviteter med Google Analytics.
  • Udvikle landing pages til kundeemne generering og kampagner.
  • Forretningsudvikle nye koncepter og tilgange til kundesegmenter.

Løsning:

Shoppen blev tilført call-to-action funktioner og omprogrammeret til responsivt design. Dvs. shoppen virker på alle platforme såsom mobiltelefoner, tablets, Ipads, lap tops og stationære computere uafhængigt af browser typer.

Der blev udviklet sociale media konti som Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest, Youtube og Vimeo.

Google Adwords kampagner blev udviklet både for at tilføre shoppen trafik men også for at genere salg og leads via landing pages til at understøtte parallelle marketingaktiviteter.

Facebook kampagner blev udviklet for at generere nye kundemner og nysalg samt indhold blev boostet for at skabe trafik til shoppen og de sociale media konti.

Trustpilot integreret på hjemmeside og facebook således nye potentielle kunder kan danne sig et indtryk af virksomhedens service niveau. Nye processer indført for at sikre både nye kunder og deres pårørende, eksisterende samt brugere der ikke længere havde behov for løsningerne kunne fortælle deres oplevelser af at være kunde hos Cekura.

Nyhedsbrev bliver sendt ugentlig og er integreret med shoppen og alle sociale mediakonti.

Google analytics giver os indsigt i alle de marketing aktiviteter vi udfører så vi kan se hvor vi skal øge indsatsen og forbedre vores arbejde.

Fire landing pages er blevet udviklet til at samle kundeemner op.

Cekura Ambassadør programmet er blevet udviklet og lanceret. Facebook gruppe hvor der udveksles erfaringer og ideer til at skabe øget synlighed om hvordan Cekura skaber tryghed i de danske hjem.

Resultat:

Gennem en 6 måneders periode er trafikken af besøgende i shoppen er steget 110% og tilgangen af nye kunder via online aktiviteter som et resultat af vores indsats er steget markant.

Videre forløb:

Fortsætte udviklingen af online aktiviteter, øge tilgangen af kundeemner og dermed nye kunder samt penetrere nye lande med Cekura’s produkter.