Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. When done properly, it can work wonders for promoting your business. To make sure of that, read the following tips for smart ideas.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Work for your target market. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you don’t understand what your customers want, how can you deliver it to them? Learn about their wants and needs, this will lead you to success.
Instead of sharing short codes, purchase them for your exclusive use. It may be a little expensive, around 2,000 dollars, but this will go with your brand. At some point, your short code will be recognized and people will associate it with your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Creating an attractive and appealing mobile site can be incredibly difficult. Have a qualified professional design your mobile site if you want it to work perfectly.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. Simple messages that will work for all these is easier than custom fitting one for each. Mobile marketing and the KISS principle work well together.
It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
Write less but say more with the mobile content on your website. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing copy needs to be concise and clear.
Set up accounts for all major social networking sites. You want your business to be seen. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.