Facebook Search vokser

Facebook Search vokser Google has many reasons to fear Facebook. Don’t count robbing its search business among them, yet. During Facebook’s second-quarter earnings call Wednesday, CEO Mark Zuckerberg said the social network hosts more than 1.5 billion searches a day. Many searches! But in September of 2012, Zuckerberg said Facebook was then seeing around one billion queries a day, without effort. That year, Facebook introduced Graph Search,bringing it to mobile devices last December. Zuckerberg has pledged to…

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Facebook just revealed its plan to make money from Messenger

On Wednesday’s Facebook earnings call, investors asked several questions about two fledgling businesses: Instagram and Messenger. We know the plan for Instagram. Earlier this quarter, Facebook rolled out a major app update for Instagram and announced plans to open up all of Facebook’s ad-targeting tools to the photo-sharing service. It also now lets brands use a new format in which they can create slideshows of multiple photos, with links. Messenger’s…

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Big Data

Survey Demonstrates The Benefits Of Big Data

Most marketers agree, Big data helps. It is an effective way to draw insights on consumer behavior and generate greater value from marketing campaigns. The more a company feels that it is making use of big data, the more likely it is to meet or exceed its goals. Yet many companies still aren’t using big data as efficiently as they believe, and this may be because they don’t fully understand what…

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Big Data To Solve Public Problems Globally

Public agencies, NGOs and non-profit IT organizations are exploring ways to use technology for something other than getting consumers to buy more stuff. Big data and innovative uses of mobile technology are hot items in the international public sector, according to a story in today’s FT. The UN’s Global Pulse is using a network of innovation labs to see how data tracking human behavior might improve responses to poverty, disease and…

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Mobile Marketing opportunities

Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. When done properly, it can work wonders for promoting your business. To make sure of that, read the following tips for smart ideas. To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your…

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