Mange brands og virksomheder er rigtig dygtige til at markedsføring sig selv ud af markedet!

De spilder dyrebare kroner på ineffektive kampagner og strategier. De forstår ikke at udnytte de nye trends og markeds drivere. De blander det hele sammen uden en klar strategi ofte forankret i fortiden, og ”sådan plejer vi jo at gøre”. Alt imens overtager de innovative og de virksomheder der forstår at positionere sig selv.  Så hvad er det de kloge virksomheder gør? Hvordan positionerer de sig for eksponentiel vækst? Hvad…

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Hacking Steve Jobs

Hacking Steve Jobs Every Saturday at the Majestic Crest Theatre in Westwood we meet, network and enrich ourself and the people around us. This Saturday Dr. Mark Goulston a Metal member will hack Steve Jobs. What if there was an unconscious formula that Jobs followed that even he didn’t know that went along with every breakthrough product he envisioned and every paradigm he shifted? And what if you could follow that same formula…

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The White House and Facebook – a New Era?

 The White House hopes to learn something from Facebook exec about running a website. Source: http://mashable.com/2015/09/01/white-house-director-of-product/ The White House org chart is looking more and more like a standard Silicon Valley business. The White House has hired Josh Miller, a member of Facebook’s product team, to serve as its first Director of Product. If you’re wondering what products the White House has that require a director, you’re probably not alone. “The…

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