Wieder, Inc. · Growth Services
Strategy, content, outreach, follow-up, and search visibility. AI handles the volume — people make the judgment calls, backed by 30 years of sales experience. One system, from first contact to closed sale.
Let's talkThe real problem
Monday you told yourself you'd reach out to five people this week. By Friday, you'd reached none of them — not because you got lazy, but because a customer had a problem, then someone you were hiring had a question, then the thing you were building needed you more than the list did. That's not a discipline problem. It's just what happens when you're the founder: the list always loses to whatever's on fire today, and there's always something on fire.
Here's the part worth sitting with: Salesforce's own research found that the average salesperson — whose entire job is selling — still only spends about 30% of their time actually doing it. Top performers protect 34%; the weakest manage 23%. That's the number for someone with one job. You have five, and outreach is competing with all of them for the same hour.
Who this is for
Often it's a strong product, a small team, and sales activity that depends entirely on one or two people's time and energy. There's real expertise in the business — just no engine behind it, only effort.
Why you've kept it yourself
Handing outreach to someone junior often doesn't work — they don't have the context to write to a prospect the way you would, or know which detail about a company would make you personally curious enough to reach out. That instinct to keep it yourself isn't wrong. It's just expensive in a way that doesn't show up on any dashboard: it shows up as meetings that never got booked, and you never see the ones that didn't happen.
That's the gap we're built to close — real research on your prospect, every time, not a mail-merge with a company name swapped in.
The system
Human judgment where it matters, AI handling the volume everywhere else.
We work with you to define who you're selling to, what you're saying, and how you're positioning it — building on your existing brand guide if you have one. The thinking that makes everything else work.
We configure the infrastructure behind your commercial operation: CRM, outreach automation, content pipelines. Built for your business, not a generic template.
LinkedIn posts, outreach sequences, articles, email outreach. Drafted by AI, approved by humans. Consistent volume without losing your voice.
The moment someone engages — opens an email, clicks a link, comments on a post — we follow up fast, by whichever channel fits, including a call. This is about catching a warm signal before it goes cold.
Not mass cold-calling — a personal call, well-timed. LinkedIn messages and email sequences, run systematically. A call happens when a lead shows real signs of readiness — not before.
Generative Engine Optimisation. We structure your content so it gets surfaced by AI tools when buyers search for solutions in your category.
We keep it running. Update sequences based on results, adjust targeting, refine messaging. Performance compounds over time.
Persistence, not spam
A "no reply" isn't a dead end. Leads stay in the system and get worked again — next month, next quarter, next year if needed — until they convert or are genuinely disqualified. In a defined or niche market, that means approaching the same list repeatedly, from different angles, over time — not the same message on repeat. We track every touch, so no one gets contacted so often it looks like spam.
How it works
If there's a fit, we map your commercial situation, define the target, and propose a structure. Most engagements start within two to four weeks.
Who's behind it
I lead strategy and direction personally on every engagement — 30 years building sales and marketing engines across industries: call centers, digital agencies, software, sustainability, sports tech, fan engagement. Alongside me, a small team handles outreach and content, plus specialist partners brought in as each engagement requires.
Where we work
Our anchor market, where the model gets built and proven first.
The second market we operate in daily, not an afterthought.
Same system, run in English — outbound calling included, wherever the market is.
If there's a real buyer and a real fit, distance isn't the constraint.
How we charge
Every engagement is scoped individually, so we don't publish fixed prices.
Covers strategy, AI agent build, and initial sequences. One-time.
Covers ongoing content, outreach, and optimisation.
Rewards results beyond the baseline.
What to expect
How you'll see progress
A short written update each month, delivered with your invoice.
If it's not working
If a full cycle passes with no meaningful engagement, we tell you and adjust the approach — different message, different audience, different channel mix. If it's still not working after that, either side can raise ending the engagement.
Before you call
Straight answers to the things people actually ask before committing.
Read the FAQ →Where the fit is right, a Growth Services engagement can evolve into equity — even a hands-on operating role. See how on the Ventures page →
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