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Knowledge

Practical thinking on growth, outreach and building.

What's actually working across our ventures and client work — written from experience, not theory.

Ventures in action

SubTerra Intelligence: why we're mapping mines from the air

The journey so far, where we are now, and where we're taking it.

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Outbound & outreach

You're too expensive to be doing your own cold outreach

The list always loses to whatever's on fire today. That's not a discipline problem.

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Outbound & outreach

Why asking for a call can kill the reply you just won

When a prospect asks for info by email, matching their format beats countering with a meeting request.

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GEO explained

What GEO is — and why your buyers ask AI before they ask you

Generative Engine Optimisation: being the answer when someone asks an AI tool about your category.

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